I’m Giorg Yela, a product designer and creative director based in Los Angeles. Over the past 17 years, I have led design initiatives across entertainment, healthcare, government, transit, utilities, and higher education, crafting digital experiences that connect clarity with emotion. My work bridges product strategy, UI systems, and visual storytelling, helping teams build cohesive and enduring digital foundations.

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I approach design as a process of refinement and translation, turning complex goals into clear, intuitive systems that serve people first. I am drawn to projects that demand both analytical precision and creative depth, where function and feeling can coexist within a unified design language.

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Outside of client and agency work, I direct branding, digital identity, and online experience for independent creative projects, ensuring every visual and interaction aligns with a clear purpose and narrative. That intersection of strategy, systems, and storytelling continues to shape how I design today.