I’m Giorg Yela, a Senior Product Designer and Digital Art Director based in Los Angeles. For over 17 years, I’ve shaped digital products, UX/UI systems, and art-directed experiences across web, mobile, brand, motion, and content platforms.

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My work focuses on turning complex workflows, services, and ideas into clear, accessible, high-craft experiences. I combine product strategy, interaction design, prototyping, design systems, visual storytelling, and creative direction to build cohesive digital experiences that are both functional and emotionally considered.

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I approach design as a process of refinement and translation, bringing structure to complexity while preserving the visual depth and clarity that make an experience feel memorable. Beyond client and agency work, I also direct branding, digital identity, and motion-led experiences for independent creative projects, which continues to shape the way I connect product logic with creative expression.